According to the American Gaming Association, about 51 million people – or one quarter of those over the age of 21 – visited a casino in 2002. And that figure doesn’t even include casino visitors from abroad, who are estimated at double that number. Casinos have a lot to offer these customers: besides the chance to win big, players can enjoy complimentary goods and services such as free hotel rooms, food, show tickets, limo service or airline tickets. These perks are known as comps and are based on the amount of time a player spends at the casino and the stakes he or she plays for. Ask a casino employee or someone at the information desk how to get your play rated for comps.

The atmosphere at a casino is usually upbeat, with music and coins clinking and bright lights flashing. While some people may tut-tut when the dice don’t fall their way, most are having fun and enjoying the experience.

Casinos can boost their reputation and brand by leveraging social media, guest testimonials, and online reviews. These are tried and true marketing strategies that will have a positive impact on the bottom line, especially in the long term. In addition, casinos can enhance their discoverability by optimizing their website content for keywords related to their amenities, location, unique offerings, and latest events. This will help them stand out amongst competitors and attract new customers. Casinos can also utilize beacon technology and other proximity marketing tactics to target potential guests within walking distance.